---
title: "Fibr Raises $1.8M from Accel and Launches CRO Agents Workforce"
url: https://fibr.ai/blog/fibr-launches-ai-cro-agents
description: "Fibr raises $1.8M from Accel to launch AI-powered CRO Agents—transforming conversion optimization with dynamic personalization and ongoing improvements."
last_updated: 2026-05-05T11:54:01.769591+00:00
---
At the heart of Fibr’s innovative platform are its AI-powered CRO Agents—LIV, MAX, and AYA. Each agent specializes in a critical area of CRO, working seamlessly to enhance website performance and user experience.

### LIV: The Personalization Expert  
  


LIV is dedicated to creating deeply relevant, emotional connections with users by tailoring every aspect of their journey. Powered by advanced AI, LIV leverages ad data and behavioral insights to deliver personalized experiences that resonate.

**Capabilities:  
  
**

  * Ad personalization

  * Google search ad alignment

  * Account-Based Marketing (ABM) personalization

  * Audience-specific experiences




**Key Benefits:**   
  
LIV ensures that every visitor feels valued, offering personalized landing pages, message matching for ads, and adaptive content based on user behavior and intent. This drives higher engagement and conversion rates, making every click count.

### MAX: The A/B Testing Expert  
  


MAX thrives on experimentation and optimization. With its always-on AI-driven A/B testing capabilities, MAX identifies winning strategies by continuously analyzing test results and tweaking variables to enhance performance.

**Capabilities:  
  
**

  * A/B testing

  * Multivariate testing

  * Hypothesis generation and validation




**Key Benefits:**   
  
MAX removes the guesswork from optimization. It automates the testing process, learns from results, and implements the best-performing strategies—ensuring sustained growth and improved ROI with minimal effort.

### AYA: The Website Performance Expert  
  


  
AYA ensures that websites are fast, functional, and reliable around the clock. By proactively resolving potential issues, AYA safeguards user experience and prevents performance hiccups.

**Capabilities:  
  
**

  * Website speed testing

  * Real-time monitoring and alerts

  * Competitor analysis




**Key Benefits:  
  
** AYA keeps websites running at peak performance. From optimizing page load times to identifying risks, AYA empowers marketers with actionable insights to enhance user satisfaction and drive conversions