---
title: "How Fibr Helped ACT Fibernet Boost Acquisition by 25%"
url: https://fibr.ai/customer-stories/expanding-reach-and-boosting-conversions
description: "ACT Fibernet partnered with Fibr to overcome regional limits and boost conversions—achieving a 23.91% lift in acquisition and 11.69% full-funnel growth."
last_updated: 2026-05-05T11:53:17.324089+00:00
content_type: blog
---
# ACT Fibernet Increases Customer Acquisition by 25% with Google Search Ads

Increase in customer acquisition

Lift in overall conversion rates

Higher CTA conversions

Introduction

## About our client

ACT Fibernet is one of India's top broadband providers, renowned for delivering high-speed internet through cutting-edge fiber optic technology.

With a strong foothold in cities like Bangalore, Chennai, and Hyderabad, ACT Fibernet has garnered a substantial customer base.

They are dedicated to providing exceptional home entertainment, education, and interactive services, reaching millions of homes with reliable and fast internet connectivity.

###### Ravi Karthik

CMO, ACT Fibernet

Challenges

## Problems they faced

Despite their success in the major cities in India, ACT Fibernet faced significant challenges:

**Limited Geographic Reach**: Their dominance was primarily in the southern part of India. They aimed to expand their services across the entire country but were uncertain about the best approach to achieve this through their Google search ads campaigns.**Increasing Conversions**: They wanted to experiment with different strategies to find what could lead to higher conversions. This included understanding what content and strategies resonated best with potential customers in various regions and how to optimize their Google search ads to drive those conversions.**Keyword Level Personalization**: They recognized the need for a more personalized user experience to engage visitors effectively. This included keyword-level personalization on landing pages to match user intent more closely.

Objectives

## What they wanted to achieve

**Pan-India Expansion:**ACT Fibernet aimed to extend their services beyond southern India to establish a strong presence nationwide, making their high-speed internet accessible to a broader audience.**Higher Conversion Rates:**They sought to identify and implement strategies to increase the number of website visitors converting into paying customers, experimenting with different content formats and CTA placements.**Effective Personalization:**ACT Fibernet aimed to deliver personalized user experiences by tailoring landing page content to match search keywords and using image-based personalization to address specific interests, thereby enhancing engagement and conversions from their Google search ads.

Solution

## How Fibr helped

Conclusion

## Wrapping it up!

Through Fibr's tailored solutions, ACT Fibernet successfully expanded their reach, improved conversions, and enhanced customer acquisition through optimized Google search ads.

These strategies not only helped them move closer to their goal of becoming a top provider across India but also showcased the power of personalization in driving business success.

The partnership between Fibr and ACT Fibernet highlights how understanding and addressing specific challenges with targeted solutions can lead to remarkable improvements in performance and growth, particularly when aligned with an effective search ads strategy.

Delaware, USA

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