---
title: "Fibr AI Experimentation | Optimize Web Experiences with AI"
url: https://fibr.ai/experimentation
description: "Go beyond A/B testing with Fibr AI's experimentation platform. Autonomously create, launch, and scale winning web experiences in real time- no dev needed."
last_updated: 2026-05-05T11:53:26.311321+00:00
---
1

Define Metric

Select a clear primary success metric, like bounce rate, and set a specific target to define what success looks like upfront.

2

Generate Variants

Fibr’s AI agents instantly build multiple variants based on your approved hypotheses. Use the no-code editor for final styling or one-click approval.

3

Set Holdout

Set your traffic allocation. Use a holdout percentage (typically 10%) to ensure a group of visitors still sees the original variant for an accurate performance baseline.

4

Evolve & Scale

Publish the experiment. Fibr tracks performance in real-time, auto-promoting winners so your website evolves autonomously as it learns what works.

## Results that matter the most

## +28%

## Higher ROI

## By AI-driven personalization

## +30%

## Lower CAC

## By automating intent-based targeting

## 4X

## More leads

## By personalizing experiences at scale

## Your peers are vouching for us!

## Fibr gives your website the intelligence it needs right from the start

Get a Demo