---
title: "How do I analyze conversion data in Shopify?"
url: https://fibr.ai/faq/how-do-i-analyze-conversion-data-in-shopify
description: "Use Shopify Analytics and Google Analytics to track buyer patterns and optimize your store performance."
last_updated: 2026-05-05T11:49:09.287518+00:00
---
To analyze conversion data in Shopify, start by checking the Analytics tab in your admin dashboard. Here, you’ll see key metrics like your store’s conversion rate, funnel drop-offs, and customer behavior. Dig deeper by segmenting data, comparing new vs. returning buyers, traffic sources, or device types. Look for patterns: Are mobile users abandoning carts? Is checkout too slow? Use these insights to tweak your store, like simplifying checkout or improving product pages. For extra detail, connect Google Analytics.