---
title: "How do I handle conflicting A/B test results on Shopify?"
url: https://fibr.ai/faq/how-do-i-handle-conflicting-a-b-test-results-on-shopify
description: "With Fibr, achieve seamless web personalization and build landing pages at scale that align perfectly with the messaging that brings visitors to your site."
last_updated: 2026-05-05T11:49:24.218519+00:00
---
If you’re facing conflicting A/B test results on Shopify you can begin by verifying statistical significance. Ensure that the test ran for at least two weeks and with a sufficient sample size. Then, identify any outliers that might be skewing your results. You may consider using other relevant metrics and try to find if there are other external factors that might be affecting the outcomes.