---
title: "How do I set up A/B tests in VWO?"
url: https://fibr.ai/faq/how-do-i-set-up-a-b-tests-in-vwo
description: "Learn how to launch A/B tests in VWO,create variations, define goals, and allocate traffic for smarter CRO decisions."
last_updated: 2026-05-05T11:49:47.341703+00:00
---
VWO is a top A/B testing and conversion platform. Here are some of its top features: 1\. Flexible testing: Allows for testing across various digital platforms–web, mobile apps, and server-side testing. With VWO’s SmartCode, run complex tests anytime, anywhere. 2\. Integration: Integrates seamlessly with popular platforms and tools like Hubspot and more. 3\. Personalization: Personalize every aspect of your website and apps–UX, user segments, content, and more. 4\. Advanced tools: Offers advanced tools and tech like heatmaps, session recordings, funnel analysis, etc., for analyzing user behavior.