---
title: "How do I use A/B testing to improve landing page performance?"
url: https://fibr.ai/faq/how-do-i-use-a-b-testing-to-improve-landing-page-performance
description: "Use A/B testing to compare versions of key elements like CTAs and layout, then apply the winning variant."
last_updated: 2026-05-05T11:49:51.342488+00:00
---
A/B testing lets you compare two versions of a page (or element) to see which one performs better. You begin by identifying one variable to test: headline, CTA text, image, form layout, etc. Use a tool like Fibr to serve each version to a portion of your audience. Make sure you run the test long enough to reach statistical significance; don’t jump to conclusions too early. After you get results, apply the winning change, then move on to test the next piece.