---
title: "How often should I be running A/B tests on my Shopify store?"
url: https://fibr.ai/faq/how-often-should-i-be-running-a-b-tests-on-my-shopify-store
description: "With Fibr, achieve seamless web personalization and build landing pages at scale that align perfectly with the messaging that brings visitors to your site."
last_updated: 2026-05-05T11:50:44.902633+00:00
---
It is a good practice to let your A/B tests run for at least two weeks to reduce randomness, understand user behaviour and collect all traffic variations. On an average, ecommerce brands do A/B testing on Shopify quarterly or whenever significant changes are made.

Shopify AB testing

#### How often should I be running A/B tests on my Shopify store?

It is a good practice to let your A/B tests run for at least two weeks to reduce randomness, understand user behaviour and collect all traffic variations. On an average, ecommerce brands do A/B testing on Shopify quarterly or whenever significant changes are made.

Delaware, USA

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Delaware, USA

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Delaware, USA

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