---
title: "Strategies: Penetration Pricing and Bundling"
url: https://fibr.ai/faq/what-are-penetration-pricing-and-bundling-strategies
description: "Learn about penetration pricing and bundling and how these strategies can influence customer acquisition and retention."
last_updated: 2026-05-05T11:51:10.099801+00:00
---
Penetration pricing sets an intentionally low entry price to win market share fast. The short‑term sacrifice in margin seeds a larger customer base that you can monetize later through upsells or normalised prices. Bundling, in contrast, groups products or features into one package at a combined price that’s lower than the sum of individual items. Both strategies try to reshape perceived value: penetration lowers the barrier to trial, while bundling encourages buyers to take a broader basket, which ultimately improves overall revenue per transaction.