---
title: "What Are The Basic Principles Of Conversion Optimisation?"
url: https://fibr.ai/faq/what-are-the-basic-principles-of-conversion-optimisation
description: "Get the foundation right! Learn the basic principles of conversion optimisation to guide your strategy and improve results."
last_updated: 2026-05-05T11:51:16.747356+00:00
---
Conversion optimisation revolves around friction and motivating action. First, make sure your site is fast, easy to navigate, and mobile-friendly; bad UX kills conversions. Your messaging must be crisp and to-the-point; people need to instantly understand what’s in it for them. Use split testing to fix elements like CTAs, headlines, and layout. And most importantly, always be testing and iterating. There’s always room for improvements.