---
title: "What are the best tools for tracking and improving conversion rates?"
url: https://fibr.ai/faq/what-are-the-best-tools-for-tracking-and-improving-conversion-rates
description: "Top tools for CRO include Google Analytics, Hotjar, Fibr.AI, Mixpanel, and CRM systems for tracking."
last_updated: 2026-05-05T11:51:39.923865+00:00
---
Some of the best tools you can use to improve conversion rate are Google Analytics for tracking user behavior, Hotjar for heatmaps and session recordings, and A/B testing tools like Fibr.AI. Use Mixpanel or Heap for product and funnel analytics, and a good CRM software for lead tracking and nurturing. Together, these tools give insights into what's working, what’s not, and how to optimize the customer journey.