---
title: "What are the key metrics to track for CRO in digital marketing?"
url: https://fibr.ai/faq/what-are-the-key-metrics-to-track-for-cro-in-digital-marketing
description: "Track conversion rate, bounce rate, time on page, CTA clicks, form fills, and segment results by user type or device."
last_updated: 2026-05-05T11:51:56.545864+00:00
---
Start with your conversion rate, obviously, but that’s just the beginning. Track bounce rate, time on page, and scroll depth to see engagement. Look at click-through rates on CTAs, form completion rates, cart abandonment (for e-commerce), and lead quality (for B2B). If you’re running A/B tests, keep an eye on statistical significance, lift, and confidence levels. Segmented data is even more powerful; it tells you how returning users convert vs. new ones, or which devices or channels underperform.