---
title: "What factors influence CRO pricing?"
url: https://fibr.ai/faq/what-factors-influence-cro-pricing
description: "Discover what drives CRO pricing: project complexity, team expertise, testing needs, and tools. Understand what impacts your budget."
last_updated: 2026-05-05T11:52:11.058574+00:00
---
To calculate the ROI of your Conversion Rate Optimization (CRO) services, compare the revenue generated from improved conversions against the cost invested. CRO services ROI = (Revenue from CRO-CRO costs)/CRO costs *100 For instance, let’s assume the improvised strategy leads to an additional $100,000 in revenue for an additional cost of $20,000. Per the formula, the ROI achieved would be (100,000-20,000)/20,000 *100 = 400% So, the ROI in this case would be 400%. In simpler terms, for every $1 spent, the strategy managed to yield $4.