---
title: "What is conversion-based optimization?"
url: https://fibr.ai/faq/what-is-conversion-based-optimization
description: "Conversion-based optimization improves results by refining every interaction that leads to a key user action, from ads to product pages."
last_updated: 2026-05-05T11:52:18.328188+00:00
---
Conversion-based optimization is the practice of refining your marketing and product strategies to maximize specific conversion events, like purchases, app downloads, or signups. It mixes data analysis, behavioral psychology, and user experience design to systematically remove obstacles that prevent users from converting. It's not limited to landing pages; it could involve changing ad copy, refining email campaigns, or restructuring product pages.