---
title: "What metrics are important for Shopify CRO?"
url: https://fibr.ai/faq/what-metrics-are-important-for-shopify-cro
description: "Monitor key Shopify CRO metrics like CAC, ROAS, bounce rate, and CTR to track ad performance, visitor engagement, and click behavior to maximize conversions."
last_updated: 2026-05-05T11:52:37.404194+00:00
---
To boost Shopify CRO, focus on key metrics like conversion rate, bounce rate, customer acquisition cost (CAC), and micro-conversion rate. You’ll also want to track average time on site and pages per session. These help show how engaged your visitors are. Also keep an eye on click-through rate (CTR), exit rate, and return on ad spend (ROAS) to gain a complete picture of what’s working and where you can improve.