---
title: "What Metrics Should I Track When Working With A Cro Agency?"
url: https://fibr.ai/faq/what-metrics-should-i-track-when-working-with-a-cro-agency
description: "Partnering with a CRO agency? Know which key metrics you should track to measure their impact and your ROI."
last_updated: 2026-05-05T11:52:38.090066+00:00
---
To measure how well your CRO campaign is working out, take a peek at these KPIs Conversion rate: The percentage of visitors who take action. Bounce rate: The measure of people who leave after viewing just one page. Cart abandonment rate: How often shoppers leave without checking out. Average order value (AOV): Higher AOV equals more revenue per customer. Customer lifetime value (CLV): How much a customer is worth long-term. Time on page and scroll depth: To find if users are engaging with your content? A good CRO agency will track these metrics and adjust strategies accordingly to maximize results.