---
title: "What metrics should I track when working with an ecommerce CRO agency?"
url: https://fibr.ai/faq/what-metrics-should-i-track-when-working-with-an-ecommerce-cro-agency
description: "Track conversion rate, AOV, bounce rate, cart abandonment, and revenue per visitor to measure ecommerce CRO success."
last_updated: 2026-05-05T11:52:38.824368+00:00
---
Some metrics you should track when working with an ecommerce CRO agency are conversion rate and click-through rate. You should also track average order value to see if customers are spending more. Keep an eye on cart abandonment and checkout completion rates to identify drop-off points. Other useful metrics include bounce rate, revenue per visitor, customer lifetime value, page load speed, and overall user engagement, like time on site and pages per session.