---
title: "What’s the Impact of Pop-Ups on Ad Page Performance?"
url: https://fibr.ai/faq/what-s-the-impact-of-intrusive-pop-ups-on-google-ads-landing-page-performance
description: "Avoid low ad performance by ensuring pop-ups are well-timed and non-intrusive, delivering relevant, value-driven messages that enhance visitor engagement."
last_updated: 2026-05-05T11:52:53.439279+00:00
---
Intrusive pop-ups often hurt Google Ads landing page performance by frustrating users and increasing bounce rates. Google also penalizes pages that interrupt mobile users with large pop-ups, affecting ad quality scores. If pop-ups are used, they should be delayed, unobtrusive, and easy to close. Avoid showing them immediately on page load, especially when users are trying to engage with your main content.