---
title: "What's the optimal frequency for displaying popups on a Shopify store?"
url: https://fibr.ai/faq/what-s-the-optimal-frequency-for-displaying-popups-on-a-shopify-store
description: "Limit Shopify popup frequency to once per session to reduce interruptions, create a smoother user experience, and maintain higher engagement and conversions."
last_updated: 2026-05-05T11:52:54.521249+00:00
---
The optimal frequency for displaying popups on a Shopify store is once per session, ideally after a visitor has engaged with your site, for instance, if the visitor has spent 30-60 seconds or scrolled 50-70% of the page. This balances visibility without annoying shoppers. For returning visitors, space out popups, and show them weekly or after a few visits. You should also test timing to see what works best for your audience since overly aggressive popups hurt conversions.