---
title: "What tools use AI for hypothesis generation?"
url: https://fibr.ai/faq/what-tools-use-ai-for-hypothesis-generation
description: "Tools like Fibr AI and Optimizely use AI to generate hypotheses, improving testing and conversion rates."
last_updated: 2026-05-05T11:53:09.111088+00:00
---
Several tools leverage AI for hypothesis generation. Fibr AI is one such platform that uses AI CRO agents like Liv, Max, and Aya to analyze user behavior and suggest testable hypotheses based on real data. Other tools like Optimizely and Google Analytics 4 (GA4) also incorporate AI to help with hypothesis generation. These platforms analyze user activity and predict what changes will boost conversions, making them incredibly useful for businesses looking to optimize their websites or marketing strategies.