---
title: "What is Account-based Marketing?"
url: https://fibr.ai/glossary/account-based-marketing
description: "Account-based marketing is a B2B strategy that targets high-value accounts with personalized campaigns aligned between sales and marketing."
last_updated: 2026-05-05T11:55:49.615987+00:00
---
Account-based marketing is the practice of treating each target account like its own market. Instead of reaching out to a broad audience, ABM zeroes in on a carefully chosen list of companies and delivers tailored campaigns designed to win their attention and trust.

For example, a SaaS company might create LinkedIn ads customized for a handful of Fortune 500 companies, paired with content such as case studies or invite-only webinars. Because it emphasizes quality over quantity, ABM often results in higher ROI and stronger customer relationships.

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