---
title: "What is Affiliate marketing?"
url: https://fibr.ai/glossary/affiliate-marketing
description: "Affiliate marketing rewards partners for driving traffic or sales, paying commissions for each successful action or conversion they generate."
last_updated: 2026-05-05T11:55:51.254277+00:00
---
Affiliate marketing builds a network of partners publishers, influencers, or comparison sites—that promote a brand’s products in exchange for commission. Each affiliate uses their own channels, from blogs and newsletters to YouTube reviews, embedding trackable links that credit them for sales.

This model is cost-efficient for brands since payments only occur when results are delivered. For affiliates, it’s a way to monetize audiences by recommending products they already trust. .

### Explore more Glossary terms


##### Average Order Value (AOV)

AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.

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##### Average Order Value

Average order value is the average amount of money customers spend per transaction.

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##### Authority Site

An authority site is a website widely recognized as a trusted and credible source in its niche.

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##### Application Programming Interface (API)

An API is a set of rules that allows different software systems to communicate and exchange data.

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##### App Personalization

App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.

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##### Anchor Text

Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.

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