---
title: "What is Anchor Text?"
url: https://fibr.ai/glossary/anchor-text
description: "Anchor text is the clickable text in a hyperlink that indicates the topic or context of the page it links to."
last_updated: 2026-05-05T11:55:55.031613+00:00
---
Anchor text is the visible, clickable part of a link that tells both users and search engines what the destination page is about. When written clearly, it improves navigation and supports search rankings.

For example, using “AI CRO tools” as anchor text provides more context than generic wording like “click here.” Balanced use of descriptive and branded anchor text creates a natural linking profile.

### Explore more Glossary terms


##### Average Order Value (AOV)

AOV is the shorthand for average order value, a metric used to measure the average spend per customer transaction.

Read More


##### Average Order Value

Average order value is the average amount of money customers spend per transaction.

Read More


##### Authority Site

An authority site is a website widely recognized as a trusted and credible source in its niche.

Read More


##### Application Programming Interface (API)

An API is a set of rules that allows different software systems to communicate and exchange data.

Read More


##### App Personalization

App personalization is the process of tailoring mobile app experiences based on user behavior and preferences.

Read More


##### Anchor Text

Anchor text is the clickable text in a hyperlink that signals the topic of the linked page.

Read More

Delaware, USA

Subscribe to our newsletter for exclusive updates and insights.