---
title: "What is Average Order Value (AOV)?"
url: https://fibr.ai/glossary/average-order-value-(aov)
description: "AOV (Average Order Value) measures the average amount customers spend per transaction, helping track revenue efficiency."
last_updated: 2026-05-05T11:55:56.728066+00:00
---
Average order value (AOV) is the same metric as average order value, expressed as a widely used abbreviation. It is calculated by dividing total revenue by the number of transactions over a period of time.

AOV is often used alongside metrics like conversion rate and customer lifetime value to measure overall performance. For example, increasing AOV from $50 to $60 through targeted upsells can significantly lift revenue without requiring new customers.

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