---
title: "What is Behavioral targeting ?"
url: https://fibr.ai/glossary/behavioral-targeting
description: "Behavioral targeting uses browsing history, clicks, and purchases to deliver personalized ads matching user interests, boosting relevance over generic outreach."
last_updated: 2026-05-05T11:55:58.977116+00:00
---
Behavioral targeting uses data from browsing history, clicks, searches, and purchases to deliver more relevant experiences. Instead of showing the same ad to everyone, this method personalizes outreach to match a user’s demonstrated interests. For example, someone who recently browsed running shoes might see ads for sports apparel. Done well, behavioral targeting improves relevance and efficiency, though it must balance personalization with respect for privacy.

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