---
title: "What is Below The Fold?"
url: https://fibr.ai/glossary/below-the-fold
description: "Below the fold is the webpage content visible only after scrolling past the initial screen view, ideal for supporting details and secondary CTAs."
last_updated: 2026-05-05T11:55:59.576453+00:00
---
Below the fold is the section of a webpage that becomes visible once a visitor scrolls past the initial screen view. It often contains supporting details, secondary CTAs, or long-form content. While above-the-fold content captures immediate attention, below-the-fold elements can still drive engagement when users are motivated to keep reading. Placement depends on design priorities and user behavior insights.

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##### Breadcrumb Navigation

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##### Brand Engagement

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##### Bounce Rate

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##### Below The Fold

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