---
title: "What is Bounce Rate?"
url: https://fibr.ai/glossary/bounce-rate
description: "Bounce rate measures the percentage of users who leave a webpage after viewing only that page, often signaling content or UX issues."
last_updated: 2026-05-05T11:55:59.460585+00:00
---
Bounce rate measures how many users land on a webpage and exit without taking further action. A high bounce rate can signal issues like poor page load speed, irrelevant content, or weak calls to action. For example, if 70% of visitors leave after seeing the homepage, it may indicate misaligned messaging. Tracking bounce rate helps identify where user expectations aren’t being met.

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