---
title: "What is Bucket Testing?"
url: https://fibr.ai/glossary/bucket-testing
description: "Bucket testing splits traffic into groups to test different webpage versions, measuring which drives better conversions or engagement."
last_updated: 2026-05-05T11:56:00.524368+00:00
---
Bucket testing divides traffic into separate groups, each exposed to different versions of a webpage or feature. It is used to measure which variation performs better in terms of conversions, engagement, or revenue.

Unlike observational studies, this method creates controlled environments for decision-making. For instance, one bucket might see a green CTA button, while another sees a red one, and results reveal which drives more clicks.

### Explore more Glossary terms


##### Bucket Testing

Bucket testing is another term for A/B or multivariate testing where users are split into groups (“buckets”).

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Bounce rate is the percentage of visitors who leave a site after viewing only one page.

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##### Below The Fold

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##### Behavioral targeting

Behavioral targeting is the practice of delivering ads or content based on a user’s past actions and behaviors.

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