---
title: "What is Cart Abandonment?"
url: https://fibr.ai/glossary/cart-abandonment
description: "Cart abandonment happens when users add items to their cart but leave before completing checkout, often due to costs or poor UX."
last_updated: 2026-05-05T11:56:02.271546+00:00
---
Cart abandonment occurs when shoppers place items in their digital cart but exit before checkout. High abandonment rates can signal problems like unexpected costs, poor usability, or lack of trust. Recovery strategies include retargeting ads, reminder emails, or simplifying checkout flows. For example, an email offering a small discount or free shipping often brings customers back. Tracking and addressing cart abandonment directly improves revenue and customer experience.

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