---
title: "What is Churn Rate?"
url: https://fibr.ai/glossary/churn-rate
description: "Learn what churn rate is and how tracking the percentage of users who leave helps subscription businesses reduce revenue loss and improve long-term retention."
last_updated: 2026-05-05T11:56:02.633799+00:00
---
Churn rate is the percentage of users or subscribers who leave within a set timeframe. It is a key metric for subscription businesses, as high churn means recurring revenue is being lost. Causes can include poor onboarding, unmet expectations, or better competitor offerings. Reducing churn often requires stronger customer support, loyalty programs, or product improvements. Monitoring churn helps predict long-term growth and sustainability.

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