---
title: "What is Click-Through Page?"
url: https://fibr.ai/glossary/click-through-page
description: "Click-through pages warm visitors with benefits & testimonials before conversion pages like checkout, cutting bounce rates and boosting sales."
last_updated: 2026-05-05T11:56:03.990925+00:00
---
A click-through page is a type of landing page that warms up visitors before sending them to a final conversion page, such as a checkout or signup form. Instead of asking for an immediate purchase, it provides context, benefits, or proof to build confidence.

For example, an ad may lead to a page with testimonials and feature highlights before linking to the pricing page. This approach reduces bounce rates and increases the likelihood of conversions.

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