---
title: "What is Clickmaps?"
url: https://fibr.ai/glossary/clickmaps
description: "Clickmaps reveal where users click on a webpage, helping identify interaction patterns and usability issues for better conversion optimization and UX design."
last_updated: 2026-05-05T11:56:04.734966+00:00
---
Clickmaps are tools that display where users click on a webpage, revealing interaction patterns and usability issues.

They can help you see which elements attract attention and which are ignored. For example, a clickmap might show heavy clicks on a non-clickable image, signaling confusion.

Clickmaps are commonly used in conversion optimization and UX research to refine layout, navigation, and CTA placement. They provide evidence for design changes instead of guesswork.

### Explore more Glossary terms


##### Customer Journey Mapping

Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.

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##### Customer Journey Management

Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.

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##### Customer Data Platform

A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.

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##### Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.

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##### Custom Conversion

A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.

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##### CUPED

CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.

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