--- title: "What is Conversion Rate Optimization Software?" url: https://fibr.ai/glossary/conversion-rate-optimization-software description: "Learn what conversion rate optimization software is and how tools like A/B testing, heatmaps, and session replays help reduce friction and increase conversions." last_updated: 2026-05-05T11:56:12.919192+00:00 --- Conversion rate optimization software is used to identify friction on pages, run experiments, and improve conversion performance. It typically includes A/B testing, heatmaps, session replays, and analytics capabilities. You can use these tools to understand visitor behavior, validate ideas, and increase signups, leads, or sales. When choosing a tool, consider ease of integration, testing flexibility, and reporting accuracy. Examples include VWO, Optimizely, Convert, and AI-assisted platforms like Fibr AI that help scale experiment insights. ### Explore more Glossary terms ##### Customer Journey Mapping Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty. Read More ##### Customer Journey Management Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels. Read More ##### Customer Data Platform A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile. Read More ##### Customer Acquisition Cost (CAC) Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses. Read More ##### Custom Conversion A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business. Read More ##### CUPED CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity. Read More Delaware, USA Subscribe to our newsletter for exclusive updates and insights.