--- title: "What is Ecommerce Conversion Rate Optimization?" url: https://fibr.ai/glossary/ecommerce-conversion-rate-optimization description: "Ecommerce CRO aims to boost website conversions by enhancing user experience, running A/B tests, personalizing content, and optimizing speed for higher sales." last_updated: 2026-05-05T11:56:24.768380+00:00 --- Ecommerce Conversion Rate Optimization (CRO) focuses on increasing the percentage of website visitors who take desired actions, such as making a purchase. It involves improving user experience (UX), running A/B tests, personalizing content, and optimizing page speed. CRO also emphasizes clear value propositions, like highlighting benefits and trust signals. The goal is to maximize the value of existing traffic by making the site more efficient at converting visitors into customers. ### Explore more Glossary terms ##### Eye Flow Eye flow refers to the natural path a viewer’s eyes follow when scanning a webpage, ad, product interface, or piece of content. Read More ##### Experiential Marketing Experiential marketing creates immersive, interactive brand experiences that encourage emotional connection and participation rather than passive consumption. Read More ##### Experience Optimization Experience optimization is the practice of refining digital and physical interactions so users have smoother, more engaging journeys that drive better outcomes. Read More ##### Experience Management Experience management focuses on understanding, measuring, and improving how customers, employees, and users perceive interactions across every touchpoint. Read More ##### Experience Analytics Experience analytics refers to the practice of understanding how users interact with digital products by analyzing behavior, interaction patterns, and emotional signals. Read More ##### Exit Survey An exit survey collects feedback from users who are about to leave a website, app, or product flow. Read More Delaware, USA Subscribe to our newsletter for exclusive updates and insights.