--- title: "What is Email Marketing?" url: https://fibr.ai/glossary/email-marketing description: "Learn what email marketing is and how segmentation, personalization, and automated journeys help nurture leads, drive conversions, and grow lifetime value." last_updated: 2026-05-05T11:56:25.491999+00:00 --- Email marketing is the practice of sending targeted messages to customers and prospects through email to build relationships and drive actions. It supports education, product promotion, onboarding, and retention through tailored communication. Strong programs rely on segmentation, timing, and personalization to deliver relevant value. Many brands use automated journeys to consistently nurture leads and existing users. For example, a SaaS platform may share onboarding tutorials with new users, product launch emails with subscribers, and reminders for expiring plans. Revenue-focused campaigns track open rates, click-through rates, and conversions to refine results. Good email marketing maintains user trust by offering useful content instead of noise. Over time, it becomes one of the most cost-efficient channels to grow lifetime value. ### Explore more Glossary terms ##### Eye Flow Eye flow refers to the natural path a viewer’s eyes follow when scanning a webpage, ad, product interface, or piece of content. Read More ##### Experiential Marketing Experiential marketing creates immersive, interactive brand experiences that encourage emotional connection and participation rather than passive consumption. Read More ##### Experience Optimization Experience optimization is the practice of refining digital and physical interactions so users have smoother, more engaging journeys that drive better outcomes. Read More ##### Experience Management Experience management focuses on understanding, measuring, and improving how customers, employees, and users perceive interactions across every touchpoint. Read More ##### Experience Analytics Experience analytics refers to the practice of understanding how users interact with digital products by analyzing behavior, interaction patterns, and emotional signals. Read More ##### Exit Survey An exit survey collects feedback from users who are about to leave a website, app, or product flow. Read More Delaware, USA Subscribe to our newsletter for exclusive updates and insights.