--- title: "What is Exit Intent Popups?" url: https://fibr.ai/glossary/exit-intent-popups description: "Learn what exit intent popups are and how triggering offers at the moment a visitor leaves helps reduce abandonment and recover conversions on your website." last_updated: 2026-05-05T11:56:26.508203+00:00 --- Exit intent popups are on-screen messages triggered when a user is about to leave a webpage, usually detected through cursor movement or tab behavior. Their purpose is to capture attention at the final moment and encourage users to stay, convert, or share feedback. Common prompts include discounts, lead-gen forms, reminders, or content downloads. This tactic helps reduce abandonment by offering value precisely when interest is about to drop. For instance, an online store may show a 10% discount when a user moves to close the tab, increasing the chance of completing a purchase. Blogs might display a newsletter sign-up offer to retain readers as subscribers. When done right, exit popups feel helpful instead of intrusive. They're widely used in e-commerce, SaaS onboarding, and content marketing. ### Explore more Glossary terms ##### Eye Flow Eye flow refers to the natural path a viewer’s eyes follow when scanning a webpage, ad, product interface, or piece of content. Read More ##### Experiential Marketing Experiential marketing creates immersive, interactive brand experiences that encourage emotional connection and participation rather than passive consumption. Read More ##### Experience Optimization Experience optimization is the practice of refining digital and physical interactions so users have smoother, more engaging journeys that drive better outcomes. Read More ##### Experience Management Experience management focuses on understanding, measuring, and improving how customers, employees, and users perceive interactions across every touchpoint. Read More ##### Experience Analytics Experience analytics refers to the practice of understanding how users interact with digital products by analyzing behavior, interaction patterns, and emotional signals. Read More ##### Exit Survey An exit survey collects feedback from users who are about to leave a website, app, or product flow. Read More Delaware, USA Subscribe to our newsletter for exclusive updates and insights.