---
title: "What is Interruption?"
url: https://fibr.ai/glossary/interruption
description: "Learn what interruption means in marketing and how pop-ups, auto-play videos, and intrusive ads distract users and disrupt the browsing experience."
last_updated: 2026-05-05T11:56:39.747071+00:00
---
### Explore more Glossary terms


##### Inverse Metrics

Inverse metrics measure negative effects to balance positive results. They show trade-offs that come with changes, ensuring improvements in one area do not harm another.

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##### Interruption

In marketing, interruption refers to any unexpected message or action that distracts users from their task. Examples include pop-ups, auto-play videos, or intrusive ads.

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##### Information Scent

Information scent is the set of clues users pick up to decide whether a link or page will give them what they want. Strong scent keeps users clicking forward, while weak scent can make them leave.

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##### Inbound Marketing

Inbound marketing is a strategy where businesses attract customers by creating valuable content and experiences. Instead of pushing ads, inbound focuses on drawing people in through blogs, SEO, and social media.

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##### Impressions

Impressions are the number of times a piece of content, ad, or post is displayed to users. They measure visibility rather than actions. Each time the content appears on a screen, it counts as one impression.

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