---
title: "What is Inverse Metrics?"
url: https://fibr.ai/glossary/inverse-metrics
description: "Learn what inverse metrics are and how tracking negative trade-offs alongside positive results gives teams a complete picture of experiment performance."
last_updated: 2026-05-05T11:56:40.128045+00:00
---
Inverse metrics measure negative effects to balance positive results. They show trade-offs that come with changes, ensuring improvements in one area do not harm another.

For example, if reducing checkout steps increases conversion but lowers average order value, the drop in value is tracked as an inverse metric. Monitoring both sides provides a full picture of performance, preventing teams from focusing only on surface improvements while ignoring hidden costs.

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