--- title: "What is Microsite?" url: https://fibr.ai/glossary/microsite description: "Learn what a microsite is and how small, focused websites built for specific campaigns or product launches drive targeted engagement and lead generation." last_updated: 2026-05-05T11:56:47.889898+00:00 --- A microsite is a small, separate website focused on a specific campaign, product, or event. It is often temporary and different from the main website. Microsites help target a niche audience with clear, tailored messaging. Instead of crowding a main site, businesses create microsites for special purposes, like product launches or awareness campaigns. These sites focus only on one message, making them more engaging. Microsites work well for lead generation and brand storytelling, offering focused experiences separate from the main site. ### Explore more Glossary terms ##### Multivariate Testing Multivariate testing experiments with multiple elements of a webpage at the same time. It measures the impact of different combinations on conversions. It’s useful for complex optimization but needs high traffic. Read More ##### Multi-Variate testing vs A/B testing Multivariate testing compares multiple elements on a page at once, while A/B testing compares one element at a time. Multivariate testing is more complex and needs more traffic, while A/B testing is simpler and faster. Read More ##### Multi-Channel CRO Strategies Multi-channel CRO strategies improve conversion rates across different marketing channels like email, social media, ads, and websites. The goal is to provide a consistent, optimized experience everywhere users interact with the brand. Read More ##### Multi-Armed Bandit Testing Multi-armed bandit (MAB) testing is an advanced optimization method that directs more traffic to better-performing variations while the test is still running. Unlike A/B testing, it adapts in real-time, making it faster and more efficient. Read More ##### Mobile App A/B Testing Mobile app A/B testing compares two or more variations of app features to see which performs better. It helps improve user experience, engagement, and retention. Testing can include layouts, buttons, messages, or flows. Read More ##### Microsite A microsite is a small, separate website focused on a specific campaign, product, or event. It is often temporary and different from the main website. Microsites help target a niche audience with clear, tailored messaging. Read More Delaware, USA Subscribe to our newsletter for exclusive updates and insights.